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For review copies,
author interviews and high-resolution photography,
contact:
Meghan Phillips,
Assistant Director of Publicity
Rodale, Inc. (212) 297-1552
Meghan.Phillips@Rodale.com
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FOR IMMEDIATE
RELEASE
INTERESTING FACTS about Patagonian toothfish (aka Chilean
Sea Bass)
Hooked: Pirates, Poaching and the Perfect Fish
By G. Bruce
Knecht
“Hooked is a fish story, a global whodunit, a
courtroom drama—and a critically important ecological message
all rolled into one.”
— Tom Brokaw
"Bruce Knecht tells a great story with an ear for the
absurd in the tragi-comic world of modern commercial fishing
and the contemporary food scene." — Mark Kurlansky
(May
2006)
Over the past two decades Chilean Sea Bass, originally known
as Patagonian toothfish, has been embraced by chefs and diners
everywhere. The explosive demand has fueled such rampant
over-fishing that the fish now faces an uncertain future.
Part high seas adventure, part popular history, part
thought-provoking exposé, HOOKED: Pirates, Poaching and the
Perfect Fish (Rodale, $24.95, hardcover, May 2006) by G.
Bruce Knecht traces how Patagonian toothfish went from an
obscure, unappealing fish to become the favorite target of
fleets of pirate fishing vessels.
HOOKED
is an adventure story built around one of the longest pursuits
in nautical history, which resulted when an Australian patrol
boat spotted an illegal fishing vessel near Antarctica. In
weaving the pop-culinary history with the 4,000-mile chase—which
went halfway around Antarctica through building-size waves,
densely packed ice, and an obstacle course of icebergs—the
author demonstrates his ability to “recount a tale more
thrilling than fiction,” as Walter Cronkite raved about Knecht’s previous book, The Proving Ground.
HOOKED is
populated by fiercely determined good guys, villains who are
also sometimes empathetic, and another character that deserves our
attention: the threatened Patagonian toothfish.
Readers first meet the
prehistoric-looking, six-foot-long fish in a port in Chile in
1977, when it was spotted aboard a fishing boat by an
ambitious young American fish merchant on the lookout for
something new. A fish with the richness of tuna, mild white
flesh, and a buttery texture, the Patagonian toothfish’s
potential in the American market was immediately recognized by
Lee Lantz, the fish merchant, but he knew its local name,
bacalao de profundidad (cod of the deep), would never sell
in the U.S. So he invented a new one—Chilean Sea Bass. From
its first appearance in frozen “fish fingers,” to its use in
Cantonese restaurants as an inexpensive substitute for black
cod, to its New York debut at the trendy Tribeca Grill,
HOOKED
chronicles the emergence of this fish as a menu must-have for
restaurants across the country.
With the increasing demand for
this “white gold” came irresistible incentive for fishermen
willing to violate laws to provide what has become a
valuable—and ever-more limited—natural resource. Knecht
introduces readers to the major players on both sides of the
law, including the pirates who were chased around Antarctica,
to present a gripping narrative of the high-stakes commercial
and environmental battles. By alternating accounts of the
chase and the culinary history of the toothfish,
HOOKED
describes, as Publishers Weekly recounts in its
starred review, “the practically lawless world of commercial
fishing, where factory boats with vast dragnets can devastate
a population in just a couple of years, a practice Knecht
calls ‘the marine equivalent of strip mining.’” The story
ends with an engaging courtroom drama as the Australian
authorities attempt to bring the pirates to justice—and a
shocking twist.
HOOKED
combines an adventure story with a fascinating exploration of
illegal fishing and a revealing look at the probably
irreversible consequences of the pursuit for the perfect fish.
ABOUT THE AUTHOR
Author of the renowned book
The Proving Ground, G. Bruce Knecht is a
prize-winning writer for The Wall Street Journal. His
work has also appeared in The Atlantic Monthly, The
New York Times Magazine and Conde Nast Traveler.
An avid sailor, Knecht last year raced across the Atlantic
Ocean on the yacht that broke the 100-year-old transatlantic
race record. He lives in New York City.
INTERESTING
FACTS about Patagonian toothfish (aka Chilean Sea
Bass) :
-
“Chilean Sea
Bass” is not a bass and few are caught in Chilean waters.
-
The fish’s
more accurate name is Patagonian toothfish.
-
Many,
perhaps most of the toothfish that are imported to the U.S.
are caught illegally.
-
Toothfish
can live for up to fifty years and grow to five feet in
length.
-
When
toothfish were first caught, they were thought to be too
oily for human consumption.
-
When
toothfish was first introduced to the American market, it
was used as a substitute for
better-known fish and sold for just $1.25 a pound.
-
A longline
used to catch toothfish can stretch for more than a dozen
miles and carry 15,000
baited hooks.
-
Viarsa,
the fishing vessel described in HOOKED, harvests 300 tons of
toothfish during a typical voyage—which is worth $3 million,
twice as much as the value of the boat itself.
-
Viarsa’s
“fishing master” once caught forty tons of toothfish in a
single day.
-
While much
of the fishing industry is only marginally profitable,
fishing masters can earn $150,000 from a three-month voyage.
-
The
populations of many of the world’s most desirable fish are
less than ten percent of what they were fifty years ago.
-
Consumers do
not realize the seriousness of the problem because fish
markets still have lots of fish—but most of them are farmed
or caught in faraway places in the Southern Hemisphere.
-
A fleet of
pirate fishing vessels decimated South Africa’s toothfish
population in just two years. Toothfish are now
“commercially extinct” there.
-
While one
thousand chefs have pledged not to serve toothfish until the
problem of illegal fishing is eliminated, many
others—including those who work at high-volume restaurants,
caterers and
hotels—continue to sell vast amounts of the fish.
-
The chase
described in HOOKED, which passed through building-size
waves and an obstacle course of icebergs, is one of the
longest pursuits in nautical history.
-
Viarsa
was ultimately arrested and its officers were
prosecuted—twice—but both trials ended with unexpected
twists and the fishermen have returned to the business of
harvesting toothfish.
-
Viarsa’s owner
was indicted by a U.S. grand jury last fall.
-
BREAKING
NEWS! Viarsa’s owner was arrested on April 19, 2006
in Miami where he was charged with smuggling large
quantities of Chilean Sea Bass.
HOOKED:
Pirates, Poaching and the Perfect Fish
By G. Bruce Knecht
Publication date: May 2006
328 pages, 16 page black-and-white photo insert, $24.95
hardcover
ISBN 1-59486-110-2
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