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FOR IMMEDIATE
RELEASE
Australis Barramundi’s Success
Spawns Expansion
Delivering on
state-of-the art, environmentally-friendly, fish farming
 (December
2005, Turners Falls, MA) Having been rapidly embraced by
restaurants, prominent chefs, and the sustainable
seafood industry, Australis Aquaculture has broken ground on a
major expansion of its Barramundi farming operations. By the
end of 2006, output will increase 40%, from 700 tons to 1,000
tons of fish per year.
“We’re thrilled
that Australis Barramundi has been so well received in the
market. It’s clear that the combination of Barramundi’s
delicious taste, unparalleled freshness, and health and
sustainability benefits have caught the attention of seafood
buyers everywhere”, says Joshua Goldman, President of U.S.
Operations. Indeed, Australis Barramundi has become so popular
that the company is producing to full capacity, with many
buyers asking for more. Says Goldman, “With this new
expansion, we’ll be able to satisfy current and future demand,
while growing into new geographical and vertical markets at a
healthy clip.”
The expansion will
include the addition of a 19,000–square-foot facility holding
eight new culture tanks. In addition to physical growth, the
company is also expanding its marketing and advertising
initiatives. Driving that effort will be Carol Devine,
Australis’ new Vice President of Marketing & Strategic
Development. In this new position, Ms. Devine will lead the
company’s communications and brand development efforts. Says
Devine, “Judging from the early market response, it’s clear
that Australis Barramundi is poised for tremendous success.
They’ve already broken the mold by creating a brand for
Barramundi, something that’s rarely been done with fish. I’m
looking forward to building upon the strong buzz that’s
already been generated, and making Australis Barramundi the
next fish sensation in North America.”
 Australis
Aquaculture completed a highly successful IPO in August 2004,
and has been one of the best performing new issues on the
Australian Stock Exchange. Relatively unknown in America and
only available seasonally until now, Barramundi is one of
Australia’s most popular fish. A type of sea bass, Barramundi
shares the moist flesh and buttery flavor of its better-known
relatives, and naturally produces healthy omega-3 fatty acids.
Using state-of-the
art environmentally-friendly production methods, Australis is
delivering on the promise of fish farming, by minimizing use
of marine fish meal and oil while virtually eliminating the
risk of contamination with PCBs, mercury, or other
contaminants.
For Australis Barramundi recipes,
click on
http://www.australis.us/barramundi_recipes.htm
For product
samples, recipes, and product photography contact:
Carol Devine (413) 863-2040 x108
carol@australis.us
For sales information, contact
Nat Reiken at 201-233-3138, or click on Australis’
website at
http://www.australis.us/index.htm
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